Allie and I met through a study abroad program for young leaders that I helped start. Since graduating college, she’s founded and grown a wildly successful business—True40 Studio. As we sat down to eat and catch up, I loved hearing how Allie, now a wife and mom, became a flourishing entrepreneur. Here’s her story, followed by some great advice for each of us to take into 2020.

Allie graduated from Auburn University and moved to New Orleans shortly after, newly married and eager to jump into her career. She had a degree in kinesiology and landed a job requiring her to test out wellness solutions. This allowed her to try out and gain certification to a diverse range of fitness approaches (think classes like crossfit, barre, yoga, pilates, etc.).

After their time in New Orleans, they moved back to the small town of Auburn, Alabama, and Allie was determined to open a franchise of one of her favorite exercise concepts. She expressed her desire to her dad and asked him how to get the money to pursue this venture. Her dad asked a wise question, “What do you like about this franchise?” She answered him, and then he asked in return, “If you started your own concept, what would you do differently?” She told him her idea of a perfect fitness studio. And he responded matter-of-factly: “Why don’t you just do that?”

For him, it was simple. If you think doing something different would be better, why not create your own?

After giving a laundry list of reasons why creating her own fitness studio was surely a bad idea, her dad encouraged her to do it anyway. A few weeks went by, and Allie still wasn’t sold on her ability to pull it off. So her dad showed up and said, “Let’s go look at places for your fitness studio.” As they looked, she found her dream space, prayed, and without even a name for her concept, signed a lease on a place.

Allie created True40 Studio, and it was embraced instantly by the community. So when her husband was assigned his clinical rotations in Birmingham, she decided to open a second location there. Now, she also has locations in Tuscaloosa and Atlanta—where she, her husband, and baby girl now reside.

Hearing her story inspired me. To be honest, it reminded me of my younger days, when I had the guts to take big risks and just do it. Was it naive? Probably. But it reminded me that if you have a dream, you should pursue it. If you have an idea, make it come to life. If you can make it better, start today. Allie and I hadn’t seen each other in almost ten years, and I fear the Kevin of today—that’s married, has a kid, and is a little more prone to stability—may not have the same “let’s just do it” attitude that he did back then. But the message that I wrote in 8 Essential Exchanges is still as pertinent today as it was then. We (that’s all of us) should still exchange stability to do something significant. We should still exchange the immediate for the ultimate.

So here’s my challenge to you this week:

Make some essential exchanges in 2020. Be willing to give up short-term comfort for long-term growth.

Pack the Uhaul.

Send the application.

Make the call.

Start the Bible study.

Open the business.

Cultivate the new family tradition.

Teach the workout class.

Try the new diet.

Find the mentor.

Book the trip.

If you’ve been waiting for permission to respond to that feeling inside you, consider this post your letter of consent.

Just start.

If you’ve never seen it, or it’s been a while since you have, the movie opens with a scene of men, women, and children praying for a man named George Bailey. The camera pans, and the image shifts from a snowy Bedford Falls to a vision of heaven and a conversation between two angels. They’re preparing to send help to George Bailey and discuss the next angel in line—Clarence, a novice angel without his wings. They claim he has “the IQ of a rabbit but the faith of a child” and send for him anyway.

The conversation goes something like this:

One angel says to Clarence: “A man down on earth needs our help.”

Clarence asks: “Is he sick?”

The other angel replies, “No, it’s worse. He's discouraged.”

Have you ever been there before? Is there anything worse in life than feeling discouraged? You know, discouragement is truly a sense of hopelessness.

And we live in a world that is looking and longing for hope.

The famous Christmas song “Oh Holy Night” contains this line: Long lay the world in sin and error pining.

I looked up that word pining—it’s one we don’t hear very often. It actually means to suffer a mental and physical decline, especially because of a broken heart. Sounds a lot like discouragement to me.

But the song gives us some desperately needed good news:

‍He appeared and the soul felt its worth.

‍A thrill of hope, the weary world rejoices.

‍A thrill of hope because He appeared. And that hope, the hope found in a baby born in Bethlehem, is what Christmas is all about.

A thrill of hope because He appeared. And that hope, the hope found in a baby born in Bethlehem, is what Christmas is all about.

“For to us a child is born,

to us a son is given;

and the government shall be upon his shoulder,

and his name shall be called

Wonderful Counselor, Mighty God,

Everlasting Father, Prince of Peace.”

– Isaiah 9:6

To be sure, there are plenty of things to enjoy during this season. I love the lights, the tastes, the smells, the gift-giving, and the fact that people are a little nicer to one another. However, Christmas movies hold a special place in my heart. We watch them year after year, but we don’t get tired of them. And I think I know why. Although these movies contain very different stories, each have that similar theme that keeps us coming back—redemption.

Let me give you some examples.

A Christmas Carol: Scrooge starts the movie as a greedy, heartless curmudgeon, but through his encounters with the ghosts of Christmas past, present, and future, his heart is changed. He embraces Christmas, gives generously, and good triumphs over evil.

Miracle on 34th Street: The Santa Claus at a large department store points shoppers to a competitor where they could buy toys at cheaper prices. At first, the big business executives are outraged, but through the persistent humility of Kris Kringle, their hearts are changed, and they embrace the magic of the Christmas season.

Home Alone: As a grown adult, I still find so much satisfaction in seeing this little kid out-smart two burglars. One gets an iron dropped on his head, and the other gets shot with a BB gun.

Once again, the good guy wins over the bad guys.

The Grinch: He loathes the Whos of Whoville and tries to take away their Christmas. But the warmth of Cindy Lu Who changes him, and “the Grinch's small heart grew three sizes that day.” He realizes Christmas doesn’t come from a store and joins in on the celebration.

Elf: Buddy the Elf’s dad begins the movie as an angry workaholic. But through his time with his long-lost son, his priorities change. He chooses his family over his career and even helps Santa’s sleigh fly with his Christmas cheer.

‍

And let’s not forget all of the Christmas movies that air on the Hallmark Channel. Even though they’re cheesy, they get millions of views each Christmas season. Why? They may be predictable, but they always end the way you had hoped. Everybody is longing for a story where good triumphs over evil—a story of redemption. Because in the world we live in today, it often doesn’t feel like the good guys are winning.

I’ve got great news for us this year:

Redemption isn’t only found in the movies, it’s found in the very reason we celebrate this season. In fact, that story goes back more than 2,000 years ago to a stable in Bethlehem where the light of the world came and dwelt among us.

“The true light, which enlightens everyone, was coming into the world...” – John 1:9

Because of that story, our story is forever different. Good truly does triumph over evil. The light entered into the darkness, and the darkness will not overcome it.

For those of you who don’t know, this is a Jewish tradition. It’s a coming-of-age ceremony for girls that celebrates their entrance into the community as a responsible, contributing member. This rite of passage for girls—or bar mitzvah for boys—has been celebrated in the Jewish culture for generations.

The young lady we celebrated recited Hebrew and shared reflections from the work required to arrive at this special day. The amount of disciplined preparation she placed into this ceremony was truly impressive. There were many remarkable things about this celebration, but a few stand out among the rest. There are three things I took away from attending this bat mitzvah that I believe apply to all people, regardless of culture or tradition. These ideas matter in your work, your home, and your relationships:

1. The most important principles do not change:

During different parts of this service, we were reminded certain things were happening because of long-standing tradition, dating back to 1300 BC and the time of Moses. These are ancient commands that people are still seeking to obey because they are applicable and helpful to their lives. What does that mean for us today? Ecclesiastes 1:9 says,

“There is nothing new under the sun.”

That’s not meant to downplay our individual contributions, but it’s a humbling reminder that our big ideas are really one of two things: a new way to talk about something that has been true for a long time, or if it really is new, it’s probably not that groundbreaking or important.

2. There’s value in community:

During the bat mitzvah, it was obvious that the entire congregation, every single person, was invested in this young woman—her life and her journey. We all need this kind of community, one that stretches beyond our immediate families. For me, one of the best places to find this has been in the fellowship of a local church. If you’re not finding it there, you should find it somewhere.

I often see groups that go through ADDO’s leadership programs develop this kind of community as they have shared experiences. In each program, there comes a point where you have to let the guard down, be a little more vulnerable, and engage in some real-talk. This inevitably leads to people knowing one another on a deeper level. People crave this kind of community, and it’s vital to find it and cultivate it where you can.

3. It’s important to speak truth:

This young woman’s parents, her Rabbi, and other important people in her life verbally spoke truth over her life. The verbal piece is key. You can open up Instagram or Pinetrest and find inspirational quotes. But going to this bat mitzvah reminded me of the importance of speaking truth to somebody face to face. Proverbs 18:21 says, “Life and death are in the power of the tongue.” It’s interesting that it doesn’t say, “Life and death are in the power of the pen.” As someone who writes books and blogs, I believe the written word has tremendous value, but there’s a special power in speaking real words into people’s lives.

Proverbs 18:21 says, “Life and death are in the power of the tongue.” It’s interesting that it doesn’t say, “Life and death are in the power of the pen.”

This celebration ceremony of a different faith reminded me of ways I can grow in my own life and leadership. Here are two specific challenges for you and for me this week:

1. Do you have community outside your immediate family? If not, find it. Cultivate it.

2. Speak truth to the people in your life. Stop typing and let them hear your voice.

Maybe you’ve never sold goods or services, but I bet you’ve at least tried to sell your idea or opinion. Let’s go the movies! Tacos are better than nachos. Cake is an acceptable breakfast food. I know, earth-shattering stuff.

But I’m trying to make this point—we’ve all been there. We’re working hard to sell something, to convince someone of our idea, and sometimes our customers, clients, or friends are just not buying it.

I experienced this with an ADDO client. We have a good, long-standing relationship, but there was a season where we were trying to move them in a certain direction that would benefit both parties and our shared work. However, after multiple tries to persuade them, nothing seemed to resonate.

I expressed my frustrations about this business exchange to a mentor and friend, and in response, he taught me a helpful lesson.

My friend reminded me that people make decisions based on one of three factors:

1. Vision

2. Pain

3. Fear of Pain

People make decisions based on one of three factors: vision, pain, or the fear of pain.

Put another way, people decide to buy something, or to make a change, when they see something more positive (vision), when they are trying to solve a problem (pain), or when they are afraid they’ll face challenges if they don’t do something (fear of pain).

The way it was explained to me, I had been selling vision. That’s what I enjoy selling. It’s positive and exciting. My mentor pointed out that when people stop buying vision, you have to create or show them where they have a pain point or at the very least, create a fear of pain on the horizon if no action is taken.

It’s not surprising that I get the most satisfaction out of selling vision. “If you do this, your life is going to be better; your organization is going to be healthier; your employees are going to be more engaged; your customers are going to be more loyal.”

Unfortunately, of the three factors, people base most of their decisions on pain or the fear of pain.

Your employees are disengaged. Your customers aren’t loyal. You’re losing the war for talent. Your strategy is not clear, and your people are frustrated. This is pain, and it’s motivating.

If you don’t make a change, your employees are going to leave and go somewhere else, your customers are going to go to your competitor, your engagement will drop, your customer-satisfaction will decrease, and you’ll be less efficient. This is a legitimate fear of impending pain.

Think about some of the major decisions you’ve made. Were those because of vision, pain, or fear of pain?

I bought the new car because of vision.

I bought the new transmission because of pain.

We bought the extended warranty because of the fear of pain.

Now, think about what you’re selling. Are you selling vision, pain, or a fear of pain?

Our nonprofit provides underprivileged children the opportunity for a better life—vision.

No more waiting in long lines, order through our mobile app—pain.

If you don’t sign up for this new streaming service, you’ll miss out on the new show everyone is talking about—fear of pain.

If you haven’t thought about how you sell your idea, product, or service, now is the time.

If they aren’t buying what you’re selling, you may not need to change your product, just your tactic. Shift the language, and shake things up. When you figure out what motivates them to buy, it’s far easier to sell.

Jump in the shower,

Grab a quick breakfast (probably don’t have time).

Hop in the car,

Leaving 15 minutes early to get to work and prep for my first meeting.

Accident on the interstate,

All lanes are shut down—Go from 15 minutes early to 20 minutes late.

Late to the first meeting,

Try to wrap early, but still late to the second meeting.

Now heading to lunch.

Check in on projects.

Wrap up work day.

Options in front of me:

I could go work out or

Go home and hang out with my family.

I really need to work out;

I’m definitely out of shape.

But I really need to get home to my family.

I skip the workout, head home, and walk in the door.

This is the moment I need to be fully present for my family, but most of the time—I’m not. I’m distracted, thinking of the twists and turns of the day’s events, and it’s difficult for me to give my wife and son my best, my undivided attention.

Did you know that the Jewish day starts in the evening? Their days begin at sundown when their work is finished. That concept is an interesting shift from my typical perspective. Often at the end of the day, one where I’ve been pulled in a million different directions, I’m just trying to power through this time—to just make it to bed.

But for people in the Jewish culture, this evening time is the beginning of a new day. It’s not the end, but the start of something. If we embraced this practice, imagine how this would change these hours for us? How much more do I have to offer at the beginning of the day than at the end? I want to live and lead in a way that I offer my best to the people who need it the most. I don’t want to run out of steam before I get to the most important part of my day.

I want to live and lead in a way that I offer my best to the people who need it the most.

I’m from the south, so this is a good illustration for me: Imagine going through the buffet line, and you see there’s one last bit of macaroni and cheese in the edge of the pan. Do you want to take the last, cold, crusty scoop? Or do you want to wait for them to bring out the fresh pan of hot, bubbly macaroni and cheese? I know where I stand. I’m holding up that buffet line to wait on the good stuff!

I don’t want my family to get the last little bit—the leftovers. I want there to be an abundance, so I can give them the best, not just what’s left.

In my current stage of life, I need to focus on my family. However, if you’re reading this, I’d challenge you to think about who needs to receive your best but often just gets what’s left. For you, it might not be the time at home in the evening; it might be the big meeting that you need to be fully engaged in but you’re not. Maybe it’s the Sunday School lesson you need to prepare that’s been pushed to the back-burner. Maybe it’s a phone call that you need to make to your friend that’s struggling, but you squeeze the call in during a quick commute when you’re partially distracted. Take some time to think about this question:

What is the part of my day that most needs my time, energy, and effort, and how do I allocate my energy accordingly?

This week, let’s make every effort to live out of an abundance mentality, not a scarcity mentality. We must believe we have a lot to give, and in order to be good stewards of it, we need to give our best, not what’s left, to the people most important to us.

The most wonderful time of the year, right?

Except when it's not.

The older I get, the more aware I am of how incredibly difficult the holidays are for so many people. As children, most of us were sheltered from this reality. No matter their personal circumstances, adults put on happy faces for us. We didn’t know if they were depressed, discouraged, or disillusioned because they didn’t want to dim the excitement of the season for us. We didn’t understand that things may not have always been as great as they appeared.

Thanksgiving—the introduction to the holiday season—is a time when so many people have a heightened awareness of their deferred dreams and unmet desires. It’s compounded when others share the things they’re thankful for.

Sometimes, these expressions of gratitude can be a hurtful reminder to someone of what they don’t have.

It can be a reminder of the person who’s not at the table…The loved one who passed away.

The sibling that decided not to come home after another argument.

The baby you’ve prayed for year after year but is still not here.

It can be a reminder that you’re still not married.

It can be a reminder that you don’t love your job and wish you could do something else. It can be a reminder that you’re more lonely than you ever have been.

It can be a reminder that important things in your life are not going as planned.

If any of these scenarios hit close to home, I’m so sorry. These are very real hurts and challenges, and I don’t want to devalue, diminish, or downplay any of them. But I do want to offer a humble suggestion. In the world of business, a key strategy for success is to focus on the bright spots, the areas where you’re having success, and to figure out how to reproduce them. I would encourage you to do the same this holiday season. Though the bright spots for you may feel few and distant, every single one of us has something to be grateful for.

If you woke up this morning and have breath in your lungs and blood pumping through your veins, you have a purpose. If you have a place to rest your head at night, you’re blessed. If you have someone in your life—a family member, a friend, a neighbor, a pastor—who loves you and cares for you, you have so much.

Every one of you has bright spots. Every single one of you. Think about them. Focus on them. Be grateful for them this week.

As we get ready for Thanksgiving, I’ll leave you with this:

“Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.” – Philippians 4:8

As a person who loves the finish line, the goal, the buzzer at the end of the match, the declaration of the winner, I am all about the destination. At my most cynical, I would say, “If there’s no destination, there’s no point in taking the journey in the first place.” Now before you stop reading, I know in my heart that this isn’t the truth. I do know the journey matters, but my natural bent is toward the destination.

Because I’m motivated and driven by goals, I’ve noticed a major shortcoming in this generation—their destination and aim is happiness. Many are actively pursuing and chasing this often fleeting feeling in their personal relationships, in their jobs, and in the nitty-gritty of their daily lives.  

Not convinced of the happiness obsession? Check out the self-help section of the bookstore. Here are just a few titles from a quick search on Amazon: The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life, The Happiness Trap: How to Stop Struggling and Start Living, The Art of Happiness, and Stumbling on Happiness.

‍People have been pursuing happiness since the beginning of time, but recent studies are shedding light on its negative effects. On a recent commute to work, I heard the morning host say,

“The quest for happiness always leads to misery.”

At first, it sounded a little harsh, but as I sat in traffic on my morning commute, I realized it was true. I thought about the people I know who spend the most time thinking about how to make themselves happier, and these are the least happy people I know. The people fixated on this elusive, evasive thing called “happiness” are often miserable.

Legendary investor, mutual fund manager, and philanthropist John Templeton once said, “Happiness pursued eludes. Happiness given returns.”

“Happiness pursued eludes. Happiness given returns.” –John Templeton

Want to be happy? That’s the secret. The people focused on making other people’s lives better are the most happy. When you focus on making another person smile, rather than working to make yourself feel better, the most amazing thing happens: you feel better.

This week, I want to challenge us to do some self-examination.

Take a hard look in the mirror.

If your goal is happiness, you will never be happy.

But if your goal is to pour out your life for the good of another person—for their happiness—you’ll probably be happier than you ever imagined.

As a speaker, author, and leader in my business, it’s even tougher to have to backtrack on something I’ve communicated publicly. I’m constantly sharing new ideas and throwing leadership concepts out there, and there will be times I share something that needs clarifying or a test for complete accuracy. It might even be that something I felt passionate about in one season doesn’t prove to be as helpful in the next.

Recently, this happened in our business. Now I’m working to help our team shift from a perspective that I used to encourage. For the last couple of years, I’ve challenged our team members at ADDO to think like owners. Looking through the lens of an owner, what is the best decision to make? If you owned this place, how would you do it? How would you serve the customer more effectively? Would you give this refund or not? How would you balance your priorities? I believed that looking through the lens of an owner to make important business decisions would be clarifying for each individual on our team. I knew the pride of ownership changes the way that people treat things, so I wanted us to embrace this in our business. I’m not saying an ownership mentality is bad, but my perspective has shifted for two reasons:

1. Feedback from our team:

I have been fortunate to have team members give honest feedback and say, “You tell me to think like an owner, but I’m not an owner. I can try to think that way, but it’s tough to think in a way that’s contrary to reality.” And they’re right. It’s kind of like saying, “Think like a teacher,” or “think like a pastor.” We can try, but if we haven’t been in those shoes, it’s tough to think accurately along those lines.

2. Personal pressure:

If you are an owner, and you’re always thinking like an owner—you could be stressed by the pressure that comes along with it. During a tumultuous time in our business, I remember sitting at our company Christmas party, watching our team members, many of them with their spouses, and feeling a tremendous weight of responsibility. I vividly recall thinking, “There are people in this room whose families’ livelihood depend on me making the right decision.” It’s good for us to feel responsible for our decisions, but if we are always thinking through this lens, we will be overwhelmed, and it could cripple our ability to make bold decisions.

So I am asking our team to shift from an ownership mentality to a stewardship mentality.

Processing this shift in perspective reminded me of a story in Scripture called the Parable of the Talents. In this parable, three individuals were each entrusted with different amounts of money (talents). They did not own the talents, but they were each responsible for how they stewarded them. The owner in the story is a picture of God, and the people entrusted with the talents are pictures of you and me. For me personally, this truth is a weight off my shoulders.

According to some legal documents and the IRS, I own part of ADDO. But at the end of the day, God owns all of it—and it’s my job to steward the people, the relationships, the products, the opportunities, and the business to the best of my ability. And guess what? The people on my team are called to do the exact same thing. We may not all have legal ownership, but we are all responsible to be good stewards of the work we’ve been given to do.

Instead of thinking like an owner, work to be a faithful steward. For the owner, this is freeing. For the employee, it’s clarifying.

Each of us has been entrusted with a job, a role, or a responsibility, and we are called to steward it well.

You might be a parent taking care of children, a coach pouring into young people, a volunteer doing work that no one ever sees—whatever it is you’re doing, remember that you’re a steward. Looking through this lens is a great reminder to be faithful in what has been entrusted to us.