Last week was a banner week for our business.

ADDO hosted business leaders at the Inside Out Business Collective in Atlanta, and I launched an updated website: www.KevinPaulScott.com

Both of these are examples of some things I challenged myself to do in the last year. When I turned 40 last year, one of my goals was to remain relevant.

Understand this:

Relevance isn’t about chasing trends, but standing the test of time.

I made a decision that I didn’t want to look back and believe that my greatest impact was behind me. This is easier said than done, because it’s tough to fight the gravitational pull to the past.

I prefer things that are familiar.
I like the music from when I was growing up.
I want to show my kids the movies from my childhood.

None of those are inherently bad. However, if left unchecked, I could quickly become someone who spends the majority of their time wanting to go back to the good old days.

To combat that tendency, here are three commitments I made to myself:

1. I don’t want to be an expert in what used to work.
There’s tremendous value in mastering your craft. It’s helpful to be at the top of your game. But things are changing. Technology is advancing, methods are evolving, and the landscape is adjusting. If I decide I’m unwilling to change, I need to be content with limiting my impact.

2. I want to be curious and not a critic.
Every person you meet knows something that you don’t know. Each one has something to offer. I don’t have to like everything, but I want to start from a position of curiosity and a willingness to learn.

I’m not advocating to chase every trend, but don’t dismiss something just because it’s different.

3. I want to be willing to make bold asks.
When I was in my early twenties, I had endless optimism, a lot of chutzpah, and no fear of rejection. At our first ADDO Gathering we invited a sitting US Senator and a Hall of Fame Football Coach to speak. As I get older, I didn’t want to be embarrassed so I was hesitant to ask. Last week, we had some of the top business leaders in America because our team was unafraid to ask.

So today I’m celebrating these two milestones because they are outward sign that I’m keeping the inward commitment I made last year.

My hope for you is that you’ll make the same decision to keep moving forward. What you do matters. And the world needs you--- not only for what you’ve done in the past, but for what you’re going to do in the future.

Decide today that you’ll look ahead to solve the problems of today, choose to be curious, and have a willingness to risk rejection in the pursuit of purpose.

I’ll be cheering you on!

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I was a little hesitant to share, because none of this seems groundbreaking. But, interestingly, this seemed to resonate. I heard from several of you how these simple truths were valuable. Over the next four weeks, I want to take a deeper dive on each of those four topics: Humility, Alignment, Trust, and Communication. At our company retreat, Anna Brimer on our team helped us tackle Humility. I love the way she addressed a common misconception about humility: people often think that humility and confidence cannot coexist. She shared that arrogance is a by-product of pride and that confidence is a by-product of humility.

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When it comes to team synergy, each of us individually has to walk with humility in order to produce a collective benefit for every single person who comes in contact with each of us, our work, and our brand. Anna identified three major roadblocks to humility that I believe every leader needs to address:

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‍1. Humility cannot exist where offense operates.
‍Each person on the team must give others the benefit of the doubt and assume good intentions. In our organization, when someone approaches me with a concern, I remind myself: this isn’t about defending my position; it’s about understanding their perspective. Our ability to look past the circumstance at hand and see the person creates an atmosphere of trust. This means we have the best interest of others at heart in conversations and actions, and trust that others are doing the same for us.

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‍2. Humility cannot exist where jealousy festers.
‍I've seen talented teams implode not because they lacked skill, but because they couldn't celebrate each other's successes. True humility calls out the potential in one another and invites us to help where we can for people to reach that potential. Even if it means that someone else surpasses us. This means we are humbly confident in ourselves and what we are called to do, and we work toward helping other people to do the same.

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‍3. Humility cannot exist where passiveness presides.Real humility isn't about being a doormat; it's about having the courage to have difficult conversations and welcome feedback. Some of my greatest growth moments came when team members cared enough to challenge me.[highlight]This means that we take responsibility for my mistakes, that we welcome feedback to grow, and we are eager to learn. T.S. Eliot said it perfectly: "Humility is the most difficult of all virtues to achieve; nothing dies harder than the desire to think well of oneself."Anna’s challenge to us is my challenge to you this week: Take an honest self-audit. Ask yourself:

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• Do I believe the best in others, or am I quick to take offense?
• Do I genuinely want others to succeed, or do I feel threatened by their success?
• Do I hold high expectations for others, or do I let mediocrity slide to avoid conflict?

Your answers might make you uncomfortable. That's good. Growth starts at the edge of comfort.Remember, humility isn't about thinking less of yourself – it's about thinking of yourself less. When every team member embraces this mindset, synergy isn't just possible; it's inevitable.

We had a great time, although it was cut short due to snow in Georgia.Our theme this year was Success Through Synergy. I was struck by how an ancient principle (and a 1990’s business buzzword) really resonated as a strategy for 2025. Let’s go back. Way back. In the New Testament, "sunergos" described those who worked side-by-side in ministry, united by a common purpose greater than themselves. This wasn't just about showing up and doing your part – it was about a deep, intentional partnership that multiplied impact. The key is multiplication.

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When people are working synergistically, the result is 1 + 1 = More than 2.

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As Stephen Covey wisely noted, "Synergy is not the same as compromise. In a compromise, one plus one equals one and a half at best." True synergy doesn't diminish – it multiplies. It's the difference between a group of talented individuals working independently and a unified team creating breakthrough solutions no one could have developed alone.In my work with various organizations, I've observed that genuine synergy rests on four essential pillars:‍

1. Trust is the foundation. When team members know they can depend on each other, take risks without fear, and speak openly, they stop holding back their best ideas and efforts. Trust creates the safety needed for innovation and excellence to flourish.

‍2. Humility makes space for others' strengths. The most effective leaders I've worked with understand that they don't have all the answers. They actively seek out diverse perspectives and create environments where every team member can contribute their unique talents.

‍3. Alignment gives synergy direction. Just as those early Christian partners were unified in their mission, today's teams need a compelling shared purpose. When everyone understands and believes in where they're going, individual efforts naturally complement rather than compete.

‍4. Communication breathes life into the other elements. Regular, honest dialogue builds trust, demonstrates humility, and reinforces alignment. But it must go beyond surface-level updates to include the tough conversations that clear obstacles and strengthen relationships.

The ancient Greeks and early Christian communities understood something vital about human collaboration that many modern organizations are rediscovering: when people truly work together, united by purpose and guided by these principles, they can achieve what seemed impossible alone.

Remember, just as "sunergos" meant more than mere cooperation in ancient times, true synergy today requires more than putting talented people in the same room. It demands intentional leadership that creates the conditions for multiplication rather than addition. When you get it right, the results will speak for themselves.

During the last couple of weeks, between Christmas and New Years, things slowed down. I answered some emails and had a few calls, but a lot of work was put on pause.Then Monday rolled around and everything started spinning back up. The early December emailers circled back, and everything collided... at the same time.The worst part? The problems started piling up."We are having some trouble with the system and need some help.""Our CEO has an issue with that date, can we find another time?""The program we've been working on needs to be ready two weeks earlier."And this is just at work.Wouldn't life be easier if we had less problems? Here's a newsflash:

Less problems might make your life easier, but it would mean your role is less necessary

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The role of the leader is to solve problems. So, if you're dealing with challenges, you're in good company. That means the world needs you.I've always loved this reminder from Colin Powell, "The day the soldiers stop bringing you their problems is the day you stopped leading them. They have either lost confidence that you can help them or concluded that you do not care. Either case is a failure of leadership.”When people are bringing you problems, it means 3 things:

1. They trust you: When someone shares a challenge, it shows they believe in your ability to solve it. Solving doesn’t always mean fixing, but they trust you to guide them through difficult situations. They've seen your track record of turning obstacles into opportunities.
2. They respect you: People don't share problems with those they don't hold in high regard. When someone knows a leader has wisdom, they seek out your insights and judgment to offer sound advice.
3. They believe you care: Sharing problems requires emotional risk - someone knows you'll listen with empathy and work alongside them to find solutions. Past experience has helped someone see and experience your genuine concern for their success.
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I hope your new year is off to a great start. In 2025, I'm not actually praying for you to have less problems; I'm praying you'll put those problems into perspective and use your God-given abilities to make this world a better place.

This time is special because, although I see these friends individually throughout the year, we’re rarely all in the same room. This is a group that pushes me to grow. Each year, as a part of our time together, the host asks us to come prepared to answer a few questions.

The first question is one that Ralph Waldo Emerson was famous for greeting his friends with: “What has become clear to you since we last met?”

Emerson’s intent was an invitation and challenge to his friends and guests to assess the progress of their thinking.

As we prepare to launch into this new year, many of you are making resolutions and setting new goals. But one thing I’d challenge each of you to do this year is to ask the right questions. The right questions cause us to think differently, they change our perspective, and they just might change our lives.

Here are a few to consider:

• What do you value, and are you true to your values?
• What should you be doing that you aren’t doing right now?
• What do you wish you knew that you don’t know?
• When was the last time you set a big goal?
• What have you learned lately?
• If you weren’t afraid to fail, what would you try?
• If you knew you only had a certain number of days to live, what would you do differently?
• What fear, belief, or habit is limiting you from living like that today?
• How have you grown in character this year?
• Who could you count on if you really needed somebody?
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I also love the question that Martin Luther King Jr. encouraged us to ask, when he said: “Life’s most persistent and urgent question is ‘What are you doing for others?'”

If you want different results in 2025, a good place to start is by asking the right questions.

Not just optimism.Not just positive thinking.But real, transformative hope that cuts through the darkness like a beacon of light. The kind of hope that doesn't just make us feel better, but fundamentally changes how we see our circumstances. A hope that’s not based on some remote possibility, but rooted in a faith of something that exists but is not yet seen.In Hebrew, the word for hope - "tikvah" - carries a deeper meaning than our conventional understanding. More than just wishful thinking, tikvah represents a confident expectation, a cord of connection that anchors us when everything else seems uncertain. It's derived from the root word "kavah," which literally means "to wait" or "to expect" - suggesting that hope is not passive, but an active, purposeful stance.

There’s a line in the song "Oh Holy Night” that I absolutely love: A thrill of hope the weary world rejoices.But that hope, the kind that makes the weary rejoice, follows a phrase that captures the human condition that made the world weary: Long lay the world in sin and error pining.

‍Pining. It's an old word that means to suffer a mental and physical decline, especially because of a broken heart. Sounds a lot like discouragement, doesn't it? It's that soul-deep weariness where hope feels distant and the weight of the world seems unbearable.But here's the profound truth of Christmas: [highlight]Hope doesn't emerge from perfect circumstances. It arrives in the midst of darkness.[/highlight] Just as tikvah suggests waiting with expectation, hope is about holding onto possibility even when nothing seems to change.Think about the original Christmas story. A young couple, far from home, with no place to stay. No comfort. No certainty. Just a promise and an unexpected miracle. Hope didn't come to people who had it all figured out. It came to those who were waiting, struggling, wondering.

The biblical prophecy in Isaiah captures this beautifully: "For to us a child is born... and his name shall be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace.

"Notice something remarkable? Hope arrives as a child. Not as a conquering warrior. Not as a fully formed leader. But as something vulnerable, something that requires nurturing, something that represents pure potential.Hope isn't about having all the answers and knowing exactly how everything works. It's about believing in possibility even when the path isn't clear. It's about maintaining hope not because everything is perfect, but because you believe transformation is always possible.This Christmas, if you're feeling discouraged, remember:

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Hope isn't about the absence of difficulty. It's about the presence of possibility.

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Your weary heart is the very soil where hope can take root.

However, it needs to be modernized. As we dissected the product's history, I realized I needed to carefully guard against dwelling too much on the past.When we are stuck in the past we tend to drift toward one of two ends: cynicism or sentimentality.Cynicism emerges like a hard shell built from repeated disappointments. It's the voice that whispers “you've seen it all” and tells you “nothing will ever change.” You stop believing in promises, in people, in possibilities. Your experiences become a prison of lowered expectations. While a measured skepticism can protect you, cynicism transforms you from a potential creator into a bitter spectator.

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entimentality is cynicism's deceptive counterpart. It's the soft, nostalgic lens that makes the “good ole days” shimmer with an impossible perfection. You romanticize previous times, convinced that nothing in the present could ever measure up. This emotional indulgence might feel comfortable, but it's a quicksand that immobilizes your forward momentum.When we focus on the past, it’s easy to drift toward either of these two extremes.The real skill is learning from the past but looking expectantly toward the future.Easier said than done, right?

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Here are a few practical steps to make this happen:

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‍1. Embrace curiosity over criticism: Instead of defaulting to "We've tried this before" or "It will never work," approach each new opportunity with genuine openness. Make your default stance "What can we learn?" rather than "Nothing will change."

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‍2. Maintain institutional memory without becoming imprisoned by it: [highlight]Great leaders honor past successes and failures as wisdom repositories, not as unchangeable verdicts.[/highlight] They'll reference historical context to provide perspective, but never as a reason to avoid innovation. They understand that past achievements are launching pads, not destinations.

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‍3. Cultivate an adaptive mindset: The best leaders build teams and cultures that view change not as a threat, but as an opportunity. They model flexibility, demonstrate resilience, and create environments where innovation can flourish without the drag of past limitations.

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‍4. Balance nostalgia with strategic vision: Where a sentimental leader might long for "how things used to be," a true leader recognizes that every era has its unique potential. They celebrate the organization's heritage while simultaneously being excited about its future possibilities.

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Cynicism says, "It can't be done." Sentimentality says, "It was better before." Great leadership says, "Let's make tomorrow better than today."

When you walk in and see that relative you haven't seen in a year… you know, the one with the crazy political rants on Facebook, nobody suggests your best opening is, "So, how about that presidential election?"We should stay away from politics and religion, after all, shouldn’t we?

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I believe the opposite is true. Hear me out – I'm not saying we should confront people or turn group gatherings into heated debates. I'm not encouraging you to be adversarial at all. But when we lose the ability to talk about things that truly matter, we dramatically limit our capacity for deeper, more meaningful relationships.

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This is true with our family.This is true with our friends.In fact, it's even true with our colleagues.The digital age has created an unprecedented paradox. We're more connected than ever, yet more divided than ever. The internet and social media have pushed us into echo chambers – political and philosophical bubbles where we are inundated with information that reinforces everything we already believe. We see other people who think exactly like we think and believe exactly what we believe.

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I have friends on both sides of the political aisle who cannot – and I mean literally cannot – fathom how someone could have voted differently than they did. Even if you believe the other side is terribly wrong, it’s dangerous when you lose the ability to see how someone could have a different perspective.How about your faith? If you believe something that has the potential to radically transform someone’s life, shouldn’t you want to interact with people who need to hear that message?

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Instead, we spend most of our time in our own bubble and we don’t dare bring up something where someone might have a different point of view. My bold claim:

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We shouldn’t spend our lives only talking about surface-level nonsense when there's an incredible opportunity to have meaningful conversations about things that matter. And, when we do, we take a step to building deep, rich relationships.

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Take the first step.Lean in.Have the conversation.Ask curious questions.Listen more than you speak.I am not encouraging you to compromise your convictions or water down your beliefs. Instead, I’m encouraging you to engage in conversations that matter. And sometimes, that means discussing politics and religion.

Mike Linch posed a compelling question:

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"Why is it important for leaders to stay faithful in the small things?"

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The answer to this question doesn’t just apply to leadership, it applies to all aspects of life.In fact, during a recent conversation with a friend who had just closed a significant business deal, I asked what he'd done differently the week leading up to the sale. His response was telling: "To be honest, I didn’t do anything different last week. But in the weeks before, I was intentional about my daily activity. Last week, I just reaped the benefits."Dr. Ike Reighard once said, "Great doors of opportunity swing on the tiny hinges of obedience." This profound truth applies to every aspect of leadership – both professional and personal.Consider these examples:

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• The opportunity for a big sale starts with consistently pursuing a client.
• The opportunity for your team to succeed starts with creating systems and structures to enable progress.
• The opportunity for an online purchase is created by intentionally investing in a user-friendly experience.
• The company culture you want to build begins by fostering the right environment before people walk through the door.
• The fully committed church member develops through small groups and plugging into other activities.
• The successful nonprofit makes a huge impact by consistently connecting with donors and providing strategic training for volunteers.

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And the same is true in our personal lives too:

• The opportunity for deep friendship develops through regular, meaningful conversations.
• The opportunity for a thriving relationship with your spouse starts with daily acts of love and presence.
• The opportunity for a strong bond with your children grows through consistent, engaged moments.

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Here's what many leaders miss: The payoff rarely comes at the moment of investment. Leadership requires the patience to keep investing when results aren't yet visible. The wise leader recognizes that today's small actions create tomorrow's big opportunities.

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The opportunity you seek tomorrow is created by your disciplined investment today.

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This principle transcends industry and position. Whether you're leading a startup, managing a department, building a nonprofit, or nurturing your family, your success requires dedication to mundane daily actions.I encourage you to identify the "tiny hinges" in both your leadership role and personal life. What small, consistent actions could swing open doors of opportunity for your team? What daily disciplines, if maintained, could transform your organization's future? What tiny investments could strengthen your most important relationships?Remember: Those big doors of opportunity don't swing open by accident.